This report presents the initial findings from a study to understand usage on the Way of the Roses route and the economic impact of the route to the local area. Monitoring has been undertaken at two locations along the route and analysis of these results forms the basis for the analysis in this report.
Key findings
• the Way of the Roses carries 130,000 ‘leisure’ cycle trips where the users spend money
on local goods and services in 2012
• 8,000 of those users are cycling the full length of the route
• the route generates approximately £3 million for the local economy in 2012
• and over 60 full time equivalent jobs are created by cyclist spend
